Growing Business Innovation: Creating, Marketing and Monetising IP by Jonathan R

Description: FREE SHIPPING UK WIDE Growing Business Innovation by Jonathan Reuvid Growing Business Innovation takes directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovations IP. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovations IP. Author Biography Jonathan Reuvid originated and has edited ten editions of Managing Business Risk in association with the Institute of Risk Management (IRM), eight editions of Personal Wealth Management with the Institute of Directors (IoD), and an acclaimed series of guides to doing business with China. He is also co-author of International Trade, endorsed by ICC United Kingdom, published in Chinese as well as English. An Oxford MA, Jonathan was formerly an economist with the French national oil company, Total, and later Director of European Operations for a US Fortune 500 precision components manufacturer before embarking on a second career in publishing. He has more than 80 published titles to his name. Table of Contents ContentsForewordContributors NotesIntroductionPart One: Planning Innovation ObjectivesIdentifying your capability for innovation that works, rewards inventors and achieves recognitionHow innovation is changing – the impact of digital media on the market for ideasHarnessing technology to establish a lead in innovationOpen innovation – the value of collaboration and partnershipThe role of universities as new innovation hubsTaking innovation leadership to establish premium valuePart Two: From Research to Marketable Product2.1Six steps to successful innovation2.2Research models – financial support for R & D2.3Utilising and refining designs and prototypes in house2.4Test marketing to scope market value2.5Assessing the competition through trawling digital databases2.6Using copyright and trademarks to protect your innovations IPPart Three: Managing IP3.1Strategic IP Management3.2Treating innovation IP as a business asset3.3Accessing Patent Box and Innovare UK for early stage finance3.4Leveraging IP for hi-tech start-ups3.5The UK as a competitive location for launching innovation3.6Mapping opportunities to attract offshore licenseesPart Four: Patenting effectively at affordable cost4.1UK patent registration and the EUs unitary patent for UK innovations4.2International patent regimes and their cost-effective use4.3The effective use of patent registration agents and patent law firms4.4Developing a long-term patent registration and renewals budget4.5Developing and refining patented prototypes4.6Strategies to combat infringementPart Five: Monetising Innovation IP5.1Structuring license agreements and monitoring revenue streams5.2Licensing by product or industry process application5.3The defining role of IP in high value transactions5.4IP data transparency in supporting enterprise value5.5Monetising established royalty revenue streams5.6Engaging with private equity: partnering, merger or outright sale Details ISBN1787198936 Pages 250 Publisher Legend Press Ltd Year 2017 ISBN-10 1787198936 ISBN-13 9781787198937 Format Paperback Author Jonathan Reuvid Media Book Subtitle Creating, Marketing and Monetising IP Place of Publication London Country of Publication United Kingdom Edited by Jonathan Reuvid DEWEY 658.4063 Short Title Growing Business Innovation Language English Publication Date 2017-10-31 UK Release Date 2017-10-31 AU Release Date 2017-10-31 NZ Release Date 2017-10-31 Alternative 9781787198920 Audience Professional & Vocational Imprint Legend Business We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:136085451;

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