Description: Growth Hacker Marketing : A Primer on the Future of PR, Marketing, and Advertising, Paperback by Holiday, Ryan, ISBN 1591847389, ISBN-13 9781591847380, Brand New, Free shipping in the US "A new generation of megabrands like Fac, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
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Book Title: Growth Hacker Marketing : a Primer on the Future of PR, Marketing, and Advertising
Number of Pages: 176 Pages
Language: English
Publisher: Penguin Publishing Group
Publication Year: 2014
Item Height: 0.5 in
Topic: Marketing / General, Public Relations, E-Commerce / Internet Marketing
Genre: Business & Economics
Item Weight: 4.6 Oz
Item Length: 7.7 in
Author: Ryan Holiday
Item Width: 5.1 in
Format: Trade Paperback
