Description: Hardball PR by Rusty Cawley To all corporate executives: Warning! There are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. They want to get there quick. They want to get there with minimal effort. And they wont mind getting there by destroying your company and marching over its corpse. These are the predatory journalists. They disguise themselves as "investigative reporters," but investigation is the least of their concerns. What they want is the hot headline that portrays you as a villain and that ignites public outrage. They know this is the fast track to stardom in the news media, and theyre not about to let little things like facts, truth and context get in the way. Where do they get their stories? Often from Corporate Americas most ruthless antagonists: plaintiff attorneys and social activists. Traditional PR says that you must kowtow to these thugs. Hardball PR says you can fight back--and win. Read this book. The life you save could belong to your company. FORMAT Paperback LANGUAGE English CONDITION Brand New Details ISBN0595301134 Author Rusty Cawley Short Title HARDBALL PR Pages 200 Language English ISBN-10 0595301134 ISBN-13 9780595301133 Media Book Format Paperback Year 2003 Publisher iUniverse Subtitle How to Get Tough with Predatory Journalists Who Threaten Your Corporation DOI 10.1604/9780595301133 UK Release Date 2003-11-06 Imprint iUniverse Country of Publication United States AU Release Date 2003-11-06 NZ Release Date 2003-11-06 US Release Date 2003-11-06 Publication Date 2003-11-06 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134726376;
Price: 33.34 AUD
Location: Melbourne
End Time: 2025-01-06T11:30:52.000Z
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Item must be returned within: 30 Days
Format: Paperback
Language: English
ISBN-13: 9780595301133
Author: Rusty Cawley
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Book Title: Hardball PR
