Description: Hidden Wealth of Customers : Realizing the Untapped Value of Your Most Important Asset, Hardcover by Lee, Bill, ISBN 1422172317, ISBN-13 9781422172315, Brand New, Free shipping in the US Traditionally, companies that wanted to grow relied on employees in sales, marketing, and product development. But many are finding focusing on and tapping the strengths of select customers yields more success. Lee (Lee Consulting Group and Customer Strategy Group) relates how businesses can gain from their customers in a variety of ways: by transforming them into advocates, influencers, and contributors, and by recognizing that customers are more credible to a buyer than the business. He also discusses how customers can help businesses turn the Web into an opportunity, how they can drive marketing strategies, and more. Annotation ©2012 Book News, Inc., Portland, OR ()
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Book Title: Hidden Wealth of Customers : Realizing the Untapped Value of Your Most Important Asset
Number of Pages: 240 Pages
Language: English
Publisher: Harvard Business Review Press
Topic: Marketing / General, Customer Relations, Consumer Behavior
Publication Year: 2012
Item Height: 0.9 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 16 Oz
Author: Bill Lee
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover
