Hooked: How We Became Addicted to Processed Food by Michael Moss Paperback Book

Description: FREE SHIPPING UK WIDE Hooked by Michael Moss When is food addictive, and under what circumstances? And what can be done to cope with or, in the case of kids, avoid food addictions?As American-style processed foods transform the culture and habits of eating all over the world, Michael Moss explores food addiction and the obesity epidemic. FORMAT Paperback CONDITION Brand New Publisher Description A searing expose of how big food corporations gets us addicted to their productsNEW YORK TIMES BESTSELLERFrom the #1 New York Times bestselling author of Salt Sugar Fat comes a "gripping" (The Wall Street Journal) expose of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health."The processed food industry has managed to avoid being lumped in with Big Tobacco-which is why Michael Mosss new book is so important."-Charles Duhigg, author of The Power of HabitEveryone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food.Moss uses the latest research on addiction to uncover the shocking ways that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products and ways to exploit our evolutionary preference for fast, ready-to-eat foods. Moss goes on to show how the processed food industry -- including major companies like Nestle, Mars, and Kelloggs -- has not only tried to hide the addictiveness of food but to actually exploit it. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits.A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more. Author Biography Michael Moss is the author of the #1 New York Times bestseller Salt Sugar Fat- How the Food Giants Hooked Us, a Pulitzer Prize-winning investigative reporter formerly with The New York Times, a keynote speaker, and an occasional guest on shows like CBS This Morning, The Show, CNNs The Lead, All Things Considered, and The Daily Show. Review Excellent... blends investigative reporting, science and foodie writing to argue that the processed food industry is no different from tobacco companies * New York Times *Chilling ... succeed[s] brilliantly in evidencing the systematic venality of corporate junk food and drink interests * The Guardian *Gripping * Wall Street Journal *Hooked shows how food manufacturers have taken advantage of our habits, our biology, our psychological quirks, and our ignorance to transform foods into addictive substances. He takes us into laboratories and courtrooms, kitchens and legislatures-and shows us how we can win our freedom back * Charles Duhigg, author of The Power of Habit *Michael Moss delivers again with a deep, well-written investigation into food addiction and mass food production. With so many companies competing for our attention, dollars, and stomachs, its more important than ever to educate ourselves about food and arm ourselves against efforts to get us hooked. This is a very important read for anyone who cares about their health * Sylvia Tara, author of THE SECRET LIFE OF FAT *No one has done more to reveal the intentional and underhanded ways in which food companies manipulate our desires and eating habits than Michael Moss. In Hooked, he shows how these ongoing crimes must be challenged and stopped. A must-read for anyone who cares about food, general well-being, and justice * Mark Bittman, author of ANIMAL, VEGETABLE, JUNK *Hooked is smoothly written, with just the right amount of fascinating scientific detail * NPR *Pulitzer Prize-winning investigative journalist Moss is a powerhouse when it comes to research and analysis, and much like his contemporary Michael Lewis, he possesses the ability to maintain a solid narrative arc ... He explores the often devious and potentially dangerous ways that manufacturers manipulate foods to trigger addictive behavior, spark sense memories of foods from our childhoods, and treat addiction and dependence as a corporate strategy ... Another clear-eyed inquiry into the companies that feed us, hook us, and leave us wanting more * Kirkus Reviews *Moss brings the same keen-eyed, lucid reporting to Hooked, illuminating the science of addiction to show that processed food is a drug ... If knowledge is power, then Hooked provides the facts we need to free ourselves from remaining unwitting conspirators in Big Foods ruse * San Francisco Chronicle * Review Text Excellent... blends investigative reporting, science and foodie writing to argue that the processed food industry is no different from tobacco companies Promotional "Headline" A searing expose of how big food corporations gets us addicted to their products Details ISBN0753556340 Author Michael Moss Pages 304 Publisher Ebury Publishing Year 2022 ISBN-10 0753556340 ISBN-13 9780753556344 Publication Date 2022-01-27 UK Release Date 2022-01-27 Format Paperback Imprint W H Allen Place of Publication London Country of Publication United Kingdom AU Release Date 2022-01-27 NZ Release Date 2022-01-27 Subtitle How We Became Addicted to Processed Food Alternative 9780753551226 DEWEY 362.27 Audience General We've got this At The Nile, if you're looking for it, we've got it. 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