Description: International Cultural Tourism : Management, Implications And Cases, Paperback by Sigala, Marianna; Leslie, David, ISBN 075066312X, ISBN-13 9780750663120, Brand New, Free shipping in the US International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research
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Book Title: International Cultural Tourism : Management, Implications And Cas
Number of Pages: 264 Pages
Publication Name: International Cultural Tourism
Language: English
Publisher: Routledge
Item Height: 0.6 in
Publication Year: 2005
Subject: Industries / Hospitality, Travel & Tourism, Management
Type: Textbook
Item Weight: 15.2 Oz
Author: Marianna Sigala, David Leslie
Subject Area: Business & Economics
Item Length: 9.2 in
Item Width: 6.5 in
Format: Trade Paperback
