Description: ISE Business Research MethodsAuthor(s): Pamela Schindler Format: Paperback Publisher: McGraw-Hill Education, United States Imprint: McGraw-Hill Education ISBN-13: 9781264704651, 978-1264704651 Synopsis Business Research Methods, 14e, contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how-to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform McGraw Hill Connect (R), which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
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Location: Aldershot
End Time: 2024-12-29T11:40:08.000Z
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Book Title: ISE Business Research Methods
Number of Pages: 656 Pages
Language: English
Publication Name: Ise Business Research Methods
Publisher: Mcgraw-Hill Education
Publication Year: 2021
Subject: Business
Item Height: 274 mm
Item Weight: 885 g
Type: Textbook
Author: Pamela Schindler
Item Width: 221 mm
Format: Paperback
