Description: PART ONE: ENVIRONMENTAL FOUNDATION Chapter 1: Globalization and International Linkages Chapter 2: The Political, Legal, and Technological Environment Chapter 3: Ethics, Social Responsibility, and Sustainability Brief Integrative Case 1.1.: Advertising or Free Speech? The Case of Nike and Human Rights Brief Integrative Case 1.2: TOMS Put Its Right Foot Forward In-Depth Integrative Case 1.1: Student Advocacy and "Sweatshop" Labor: The Case of Russell Athletic In-Depth Integrative Case 1.2: The Ethics of Global Drug Pricing PART TWO: THE ROLE OF CULTURE Chapter 4: The Meanings and Dimensions of Culture Chapter 5: Managing Across Cultures Chapter 6: Organizational Cultures and Diversity Chapter 7: Cross-Cultural Communication and Negotiation Brief Integrative Case 2.1: Coca-Cola in India Brief Integrative Case 2.2: Danone's Wrangle with Wahaha In-Depth Integrative Case 2.1: Disney in Asia In-Depth Integrative Case 2.2: Walmart's Global Strategies PART THREE: INTERNATIONAL STRATEGIC MANAGEMENT Chapter 8: Strategy Formulation and Implementation Chapter 9: Entry Strategies and Organizational Structures Chapter 10: Managing Political Risk, Government Relations, and Alliances Chapter 11: Management Decision and Control Brief Integrative Case 3.1: Google in China: Protecting Property and Rights In-Depth Integrative Case 3.1: How Starbucks Convince Indians to Embrace Coffee PART FOUR: ORGANZIATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT Chapter 12: Motivation across Cultures Chapter 13: Leadership across Cultures Chapter 14: Human Resource Selection and Development across Cultures Brief Integrative Case 4.1: IKEA's Global Renovations In-Depth Integrative Case 4.1: How Didi Fought Uber in China and Won: Next, Taking on the World In-Depth Integrative Case 4.2: Chiquita's Global Turnaround SKILL BUILDING AND EXPERIENTIAL EXERCISES Glossary Indexes
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EAN: 9781266097904
UPC: 9781266097904
ISBN: 9781266097904
MPN: N/A
Format: Paperback, 656 pages, 12th edition Edition
Author: Luthans, Fred
Book Title: ISE International Management: Culture, Strategy, a
Item Height: 2.8 cm
Item Length: 27.4 cm
Item Weight: 1.14 kg
Item Width: 21.6 cm
Language: Eng
Publisher: McGraw-Hill Education Ltd
