Description: Further DetailsTitle: Video MarketingCondition: NewEAN: 9781398601147ISBN: 9781398601147Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 08/03/2021Item Height: 234mmItem Length: 158mmItem Width: 16mmItem Weight: 440gAuthor: Jon MowatLanguage: EnglishSubtitle: Create Engaging Video Campaigns to Drive Brand Growth and SalesISBN-10: 1398601144Description: In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.Country/Region of Manufacture: GBGenre: Business & FinanceType: IndustriesRelease Year: 2021 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Video Marketing
Title: Video Marketing
EAN: 9781398601147
ISBN: 9781398601147
Release Date: 08/03/2021
Release Year: 2021
Subtitle: Create Engaging Video Campaigns to Drive Brand Growth and Sales
ISBN-10: 1398601144
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 288 Pages
Publication Name: Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales
Language: English
Publisher: Kogan Page, The Limited
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce
Publication Year: 2021
Item Height: 0.6 in
Item Weight: 15.6 Oz
Type: Textbook
Item Length: 9.2 in
Author: Jon Mowat
Subject Area: Business & Economics
Item Width: 6.2 in
Format: Trade Paperback
