Description: About this Item The item is a book Paperback The Author Name is Kelly Cutler The Title is Search Marketing : A Strategic Approach to SEO and SEM Condition New Other Comments Pages Count - 312. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / E-Commerce / Digital Marketing BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Advertising & Promotion Product Description - Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler. Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM. The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 165584051
Price: 56.65 USD
Location: US
End Time: 2025-02-10T16:18:42.000Z
Shipping Cost: 0 USD
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / E-Commerce / Digital Marketing
Brand: Kogan Page Ltd
Weight: 0.44
Style: NA
Title: Search Marketing A Strategic Approach to SEO and SEM
Release Title: Search Marketing A Strategic Approach to SEO and SEM
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: Search Marketing A Strategic Approach to SEO and SEM
Colour: NA
Material: NA
Department: NA
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 312 Pages
Language: English
Publication Name: Search Marketing : a Strategic Approach to Seo and Sem
Publisher: Kogan Page, The Limited
Publication Year: 2023
Item Height: 0.7 in
Subject: E-Commerce / Internet Marketing, Commerce, Advertising & Promotion
Type: Textbook
Item Weight: 17.1 Oz
Subject Area: Business & Economics
Author: Kelly Cutler
Item Length: 9.2 in
Item Width: 6.1 in
Format: Trade Paperback
