Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques by Mart

Description: FREE SHIPPING UK WIDE Killer Facebook Ads by Marty Weintraub Expert Facebook advertising techniques you wont find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Expert Facebook advertising techniques you wont find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebooks wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, its a must-have on the online marketers bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebooks social graph. Zero in on relevant customers now.Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effectHow to launch a Facebook advertising campaign and crucial monitoring and optimizing techniquesEssential metrics and reporting considerationsCaptivating case studies drawn from the authors extensive Facebook advertising experience, highlighting lessons from challenges and successesTasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns. Back Cover Proven techniques you wont find anywhere else Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you wont find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success. Find actionable tips on how to: Master the Facebook Ads web UI and Power Editor Target and segment Facebook users with laser-sharp demographic precision Write great copy and design ads that pop for B2C and B2B campaigns Set the right KPIs, decipher the metrics, and check your success Use Facebooks Ad Manager to successfully optimize and report Get hundreds of millions of impressions globally Improve your ROI and showcase your brand Flap Proven techniques you wont find anywhere else Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you wont find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success. Find actionable tips on how to: Master the Facebook Ads web UI and Power Editor Target and segment Facebook users with laser-sharp demographic precision Write great copy and design ads that pop for B2C and B2B campaigns Set the right KPIs, decipher the metrics, and check your success Use Facebooks Ad Manager to successfully optimize and report Get hundreds of millions of impressions globally Improve your ROI and showcase your brand Author Biography Marty Weintraub is CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands. Hes written extensively for Search Engine Watch, Search Engine Land, Search Engine Roundtable, and others. Martys aimClear blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cision Top 10 Social Media Blogs, and PRWebs 25 Essential Public Relations Blogs You Should Be Reading, and it has also been listed in the AdAge Power150. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop and also speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, and at universities. Table of Contents Introduction xix Chapter 1 Marketing and the Facebook Revolution 1 Facebooks Reach 2 Understanding the Social Graph 7 What Marketers Can and Cant Do With Facebook Ads 10 The Ethical Marketers Rules of Engagement 14 Chapter 2 Key Performance Indicators (KPIs) 19 Setting Expectations 20 Defining KPIs 21 Facebook Ads and Attribution 33 Chapter 3 The Facebook Ad Creation UI 35 Web UI and Power Editor 36 Module 1: Design Your Ad 36 Module 2: Facebooks Powerful Targeting 37 Module 3: Campaigns, Pricing, and Scheduling 63 Chapter 4 Facebook Ads Production Workflow 65 Power Editor 66 Understanding Account Structure 66 First Step: Wireframe Demographic Research 69 Second Step: Create Your First Ads 69 Structural Best Practices 72 Chapter 5 Guerilla User Targeting Checklist 77 Literal, Competitive, and Inferred Targeting 78 Occupations and Employment 86 Real-Life Groups and Affiliations 90 Online, Off Facebook . 99 Product Categories . 102 Classic Mainstream Interests 104 Chapter 6 Mastering Compound Targeting 111 Age, Interest, and Gender Mashups 112 Workplace and Precise Interest Amalgamations . 115 Education and Interest Amalgamations 119 Sexuality, Relationship Status, and Interests . 121 Country + Language + Interest Combinations 123 Chapter 7 Creating Killer Facebook Ads 127 The Five Levels of Brand Clarity 128 Headlines 130 Ad Images 140 Putting It All Together with Body Copy 147 Chapter 8 Deploying Your Facebook Ads Campaign 155 Facebook Ads Finances 156 Landing Page Considerations 163 Final Prelaunch Checklist 172 Chapter 9 Field Guide to Optimization and Reporting 173 Introducing Ads Manager 174 Navigating Facebook Ads Manager 174 Optimization 184 Facebook Reports 194 Wrapping Up and Looking Forward 201 Appendix A Facebook Ads Preflight Pocket Checklist 205 Appendix B The Great Big Search & Social Media Marketing Twitter Follow List 209 Appendix C Facebook Targeting Segments 219 Fortune 500 Companies 220 Job Titles 222 Weapons 225 Tech and Gaming 226 Interests Bucket Family Roles 228 Health 229 Outdoor Activities 231 Winter Sports and Activities 234 Sports 236 Green Living 238 Wine 239 Home/Garden 239 Discount 240 Tough Times 240 Music 241 Hobbies 242 Business 242 Chatting/RPG 243 Media with Cult Followings 244 Index 249 Review "Weintraub hits a home run with this book, and if you advertise anywhere online, you will definitely benefit from reading it." (Management-Issues.com, 23/11/11) Long Description Proven techniques you wont find anywhere else Facebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you wont find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success. Find actionable tips on how to: Master the Facebook Ads web UI and Power Editor Target and segment Facebook users with laser-sharp demographic precision Write great copy and design ads that pop for B2C and B2B campaigns Set the right KPIs, decipher the metrics, and check your success Use Facebooks Ad Manager to successfully optimize and report Get hundreds of millions of impressions globally Improve your ROI and showcase your brand Help Measure and improve your ROI Support PR, marketing, and branding efforts Understand crucial optimization factors Effectively target based on personal and professional factors Simply put, no one out there understands Facebook Ads better than Marty, and his ability to distill them down into actionable steps anyone can maneuver is nothing short of genius. Joanna Lord , Director of Customer Acquisition, SEOmoz Theres no fluff or platitudes here. This book offers well-researched insights and step-by-step guidelines for setting and meeting goals, creating ads, branding, targeting, community building, conversion tracking, and a lot more. Carri Bugbee , President, Big Deal PR, and Adjunct Professorat Portland State University Discover powerful targeting techniques See how to budget campaigns and bid your ads to maximize every dollar spent Review Quote Weintraub hits a home run with this book, and if you advertise anywhere online, you will definitely benefit from reading it. Management-Issues.com, 23/11/11. Details ISBN1118022513 Author Marty Weintraub Language English ISBN-10 1118022513 ISBN-13 9781118022511 Media Book Format Paperback Year 2011 Place of Publication New York Country of Publication United States DEWEY 659.144 Edition 2nd Short Title KILLER FACEBOOK ADS Illustrations Yes Subtitle Master Cutting-Edge Facebook Advertising Techniques UK Release Date 2011-08-05 AU Release Date 2011-08-09 NZ Release Date 2011-08-09 Pages 288 Publisher John Wiley & Sons Inc Publication Date 2011-08-05 Imprint Sybex Inc.,U.S. Audience Professional & Vocational US Release Date 2011-08-05 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. 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