Description: Further DetailsTitle: TV's Betty Goes GlobalCondition: NewEAN: 9781780762678ISBN: 9781780762678Publisher: I.B. TaurisFormat: PaperbackRelease Date: 12/18/2012Item Height: 216mmItem Length: 135mmItem Weight: 345gContributor: Janet McCabe (Edited by), Kim Akass (Edited by)Language: EnglishSubtitle: From Telenovela to International BrandISBN-10: 1780762674Description: Premiering in 2006,Ugly Betty, the award-winning US hit show about unglamorous but kind-hearted Betty Suarez (America Ferrera),is the latest incarnation of a worldwide phenomenon that started life as a Colombian telenovela,Yo soy Betty,la fea, back in 1999. The tale of the ugly duckling has since taken an extraordinary global journey and become the most successful telenovela to date. This groundbreaking book asks what the Yo soy Betty,la fea/Ugly Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to,and/or re-made-officially and unofficially-for different national contexts. The contributors explore what Betty has to say about the tensions between the commercial demands of multimedia conglomerates and the regulatory forces of national broadcasters as well as the international ambitions of national TV industries and their struggle in competitive markets. They also investigate what this international trade tells us about cultural storytelling and audience experience,as well as ideologies of feminine beauty and myths of female desire and aspiration.TV's Betty Goes Global features original interviews with buyers and schedulers,writers,story editors and directors,including the creator of Yo soy Betty, la fea, Fernando GaitanCountry/Region of Manufacture: GBGenre: Films & TVBook Series: Reading Contemporary TelevisionAuthor: Kim AkassRelease Year: 2012 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: TV's Betty Goes Global
Title: TV's Betty Goes Global
EAN: 9781780762678
ISBN: 9781780762678
Release Date: 12/18/2012
Release Year: 2012
Contributor: Kim Akass (Edited by)
Subtitle: From Telenovela to International Brand
ISBN-10: 1780762674
Country/Region of Manufacture: GB
Genre: Films & TV
Number of Pages: 280 Pages
Language: English
Publication Name: Tv's Betty Goes Global : from Telenovela to International Brand
Publisher: Bloomsbury Publishing
Item Height: 0.8 in
Subject: Media Studies, Television / History & Criticism, Globalization, Television / General, Popular Culture
Publication Year: 2012
Item Weight: 12.2 Oz
Type: Textbook
Author: Kim Akass
Item Length: 10.8 in
Subject Area: Political Science, Performing Arts, Social Science
Series: Reading Contemporary Television Ser.
Item Width: 5.7 in
Format: Trade Paperback
