Lean Customer Development: Building Products Your Customers Will Buy

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Lean Customer Development: Building Products Your Customers Will BuyISBN13:9781492023746ISBN10:1492023744Author:Alvarez, Cindy (Author)Description:How Do You Develop Products That People Will Actually Use And Buy? This Practical Guide Shows You How To Validate Product And Company Ideas Through Customer Development Research--Before You Waste Months And Millions On A Product Or Service That No One Needs Or Wants With A Combination Of Open-Ended Interviewing And Fast And Flexible Research Techniques, You'll Learn How Your Prospective Customers Behave, The Problems They Need To Solve, And What Frustrates And Delights Them These Insights May Shake Your Assumptions, But They'll Help You Reach The Ah-Ha Moments That Inspire Truly Great Products Validate Or Invalidate Your Hypothesis By Talking To The Right Peoplelearn How To Conduct Successful Customer Interviews Play-By-Playdetect A Customer's Behaviors, Pain Points, And Constraintsturn Interview Insights Into Minimum Viable Products To Validate What Customers Will Use And Buyadapt Customer Development Strategies For Large Companies, Conservative Industries, And Existing Products Binding:Paperback, PaperbackPublisher:OREILLY MEDIAPublication Date:2017-09-19Weight:0.72 lbsDimensions:0.51'' H x 9.02'' L x 5.98'' WNumber of Pages:240Language:English

Price: 29.26 USD

Location: USA

End Time: 2025-01-03T07:04:33.000Z

Shipping Cost: 0 USD