Lean Sales and Marketing by Ade Asefeso McIps Mba (English) Paperback Book

Description: Lean Sales and Marketing by Ade Asefeso McIps Mba Estimated delivery 3-12 business days Format Paperback Condition Brand New Description When FTSE 100 CEOs were polled and asked the question, "Are your sales people calling on the right customers, at the right time, with the right offer?" 99.3% responded, "I dont know." Which shouldnt surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability. Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing have not been successfully translated to the Sales and Marketing environments. And, its understandable. Sales involves people doing business with people, not people doing activities with machines and processes. Sales is perceived to be more of an art form than a science. Yet, ironically, Sales is virtually a pure science and, as such, is both measurable and predictable. If we are correct, the disciplines of Lean can easily be applied to the Sales and Marketing functions resulting in significant increases in effectiveness and bottom line results. Author Biography About The Author: Ade Asefeso MCIPS MBA Ade has packed a lot into his career over the years with a long spell working at senior level within various manufacturing companies in the UK. He can be described as international diplomat due to his work across the globe. Ade spent a lot of his time representing various companies either at supply chain level, operational level, sales and marketing level, and senior executive level across Asia, North America, Africa, Eastern and Western Europe. Ade is currently the CEO of AA Global Sourcing Ltd. A company that helps local businesses outsource so that they can enjoy the benefits that used to be enjoyed by big corporations for years. All this still doesnt make mention of Ades increasingly successful career as an author, of numerous books on Finance, Business Ideas, Personal Development, Self help, CEO Guide to Doing Business, Outsourcing, Lean IT, Lean Manufacturing, Agile and Lean Office, Lean Office, Six Sigma, Six Sigma Healthcare, Six Sigma marketing, Six Sigma Service, Lean Startup, Lean Procurement, Lean Implementation, 5S for Supervisors, 5S Home, Lean Handbook, Lean marketing, Lean Sales and marketing, Lean Accounting, Lean Management, Lean Healthcare, 5S for Healthcare, Green Manufacturing, Supply Chain Management, Real estate, Balanced Scorecard Non Executive Director, CEO Tools and Online Marketing. In his spare time, although its amazing to think that he might have some, Ade does keep fit. Details ISBN 1499754175 ISBN-13 9781499754179 Title Lean Sales and Marketing Author Ade Asefeso McIps Mba Format Paperback Year 2014 Pages 146 Publisher Createspace Independent Publishing Platform GE_Item_ID:93275139; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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