Description: Lean Startups for Social Change: The Revolutionary Path to Big Impact by Michel Gelobter Outlines the lean startup process step by step, showing exactly how nonprofits and advocacy organisations can adapt it to increase their impact. From the glimmer of an idea to make the world a better place to deep reform in the heart of the worlds largest government and non-profit bureaucracies, Michel Gelobter shows how the lean start-up can drive a revolution in policy and social change. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description For years, the lean startup has been revolutionizing both new and established businesses. In this eye-opening book, serial social entrepreneur Michel Gelobter shows how it can do the same for nonprofits.Traditionally, whether creating a new business or a new program, entrepreneurs in all sectors develop a plan, find money to fund it, and pursue it to its conclusion. The problem is, over time conditions can change drastically-but youre locked into your plan. The lean startup is all about agility and flexibility. Its mantra is "build, measure, learn"- create small experimental initiatives, quickly get real-world feedback on them, and use that data to expand what works and discard what doesnt.Using dozens of social sector examples, Gelobter walks you through the process. The standard approach wastes time and money. The lean startup will help your organization vastly increase the good it does. Author Biography Michel Gelobter is the founder and chairman of Cooler Inc., a for-profit social venture that helps businesses and consumers reduce greenhouse gas pollution. He was formerly director of environmental quality for New York City, director of the Program on Environmental Policy at Columbia University, CEO of Redefining Progress, a cofounder of BuildingEnergy.com, chief green officer for Hara, and senior advisor to the Packard Foundation. Table of Contents 1. Introduction--Lean Startups and Social Change 2. Defining the Lean Start-up for Social Change 3. The Difference a Sector Makes: Lean Startups for Profit vs. for Social Change 4. Discovery, Part 1: Best Guesses 5. Discovery, Part 2: Get Ready, Get Set 6. Discovery, Part 3: Get Out of the Building! 7. Validation – The Path to Big 8. Value AND Growth: Building the Lean Organization 9. Conclusion Review "A major step forward for the social sector." —Eric Reis, author of The Lean Startup "Whether youre developing a new campaign or trying to innovate within a large organization, this book delivers the goods for how to make change at an unprecedented scale." —Mike Brune Executive Director, Sierra Club "Gelobter shows how to bring the cutting edge of Silicon Valley to some of the wicked problems facing the social sector. A must-read for all funders and change makers." —Barry Gold, Program Director, Walton Family Foundation "Social change requires not just good ideas but also effective ways to implement them. In this excellent book Michel Gelobter lays out his revolutionary and practical methodology. An immensely valuable contribution." —Adam Kahane, Director, Reos Partners, and author of Power and Love Long Description "Theres a new way to change the world," writes social entrepreneur Michel Gelobter. Its called the lean startup--but its not just for new ventures. Its been revolutionizing businesses of all ages for years, and Gelobter shows it can have the same transformative impact on the social sector. Traditionally, entrepreneurs develop a detailed plan, find money to fund it, and then pursue it to its conclusion. But conditions can change drastically at any point--you can end up locked into a process based on now-obsolete assumptions. The lean startup is all about agility and flexibility. Its mantra is "build, measure, learn": create small experimental initiatives, get real-world feedback on them quickly, and use that data to identify what works and discard what doesnt. And then test some more. Gelobter explains exactly how nonprofits and advocacy organizations can adapt lean startup concepts to their unique circumstances. He offers dozens of real-world examples: an established homelessness group whose data analysis showed that reducing a single overlooked metric could get many more people off the street; a technology-based literacy startup that used lean techniques to reach 2 million children in two years, when a more traditional program took fifteen; and many others. The standard approach wastes time and money--the lean startup promises to help social sector organizations vastly increase the good they do. Review Quote "Whether youre developing a new campaign or trying to innovate within a large organization, this book delivers the goods for how to make change at an unprecedented scale." --Mike Brune Executive Director, Sierra Club "Gelobter shows how to bring the cutting edge of Silicon Valley to some of the wicked problems facing the social sector. A must-read for all funders and change makers." --Barry Gold, Environment Program Director, Walton Family Foundation "Social change requires not just good ideas but also effective ways to implement them. In this excellent book Michel Gelobter lays out his revolutionary and practical methodology. An immensely valuable contribution." --Adam Kahane, Director, Reos Partners, and author of Power and Love Promotional "Headline" The Lean Startup concept has revolutionized the way businesses are developed. Now Michel Gelobter applies this powerful concept to the social sector. Excerpt from Book Foreword For over two decades, I worked in startups creating new products. When I retired and had to reflect on how new ventures were built, I realized that there was a more efficient way to use startup money, resources, and time. I developed a process called Customer Development and helped found a movement that embodied its core practices--The Lean Startup. This approach to innovation, along with business model design and agile development, are today transforming business as we have known it. With this book, Lean Startups for Social Change, Michel Gelobter brings this powerful toolkit to the social sector. The social sector has to keep up with, and in some cases outpace, changes in private markets to protect the noncommercial values and assets that form the bedrock of all we care about. This book covers the core practices of the Lean Startup--how experimentation should supplant detailed planning, the critical practice of listening to customers (or "targets" in social-sector speak), and agility--while showing how nonprofit and government organizations can embrace these processes. Innovation is vital to both the social sector and business, but the two do not operate, and therefore do not innovate, in the 2 Lean Startups for Social Change same way. Michel provides in-depth stories, examples, and tools to bridge these methods of innovation, relying on his years of experience in each of the relevant sectors--business, government, and nonprofit--to do so. Michel and I met through our shared interest in the environment. He moved from social entrepreneurship to software entrepreneurship in the mid-2000s and contacted me to help with his first company. I went in the other direction. After I retired I started serving on nonprofit boards as chairman of Audubon California and then as a public official on the California Coastal Commission. While Ive helped accelerate innovation over the last three decades, I share with Michel a desire to repair the world we live in and to pass on to future generations a place with the same opportunities and beauty. We must all learn to innovate, to change, to preserve what we most care about. With this book, Michel has made an invaluable contribution to that task. Steve Blank Pescadero, California Description for Sales People TOP EXPERT: Michel Gelobter is a global leader in advancing sustainability, environmental justice, and other areas of social change. He has been applying lean startup concepts in his own work for years. REVOLUTIONIZING THE SOCIAL SECTOR: Gelobter shows that lean startup techniques can have the same dramatic impact in government and the social sector as they already have in the business sector. BUILDS ON A BESTSELLER: The New York Times bestseller The Lean Startup, is still one of the bestselling business books in the world. Details ISBN1626561494 Author Michel Gelobter Short Title LEAN STARTUPS FOR SOCIAL CHANG Language English ISBN-10 1626561494 ISBN-13 9781626561496 Media Book Format Paperback DEWEY 658.11 Year 2015 Pages 224 Illustrations Yes Imprint Berrett-Koehler Subtitle The Revolutionary Path to Big Impact Place of Publication San Francisco Country of Publication United States Series UK Professional Business Management / Business Publication Date 2015-11-02 AU Release Date 2015-11-02 NZ Release Date 2015-11-02 US Release Date 2015-11-02 UK Release Date 2015-11-02 Narrator Ann Dowd Translator Haemin Sunim Birth 1939 Affiliation Professor of Psychiatry, University of Geneva Position Illustrator Qualifications PsyD Publisher Berrett-Koehler Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. 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ISBN-13: 9781626561496
Book Title: Lean Startups for Social Change: The Revolutionary Path to Big Im
Number of Pages: 224 Pages
Language: English
Publication Name: Lean Startups for Social Change: the Revolutionary Path to Big Impact
Publisher: Berrett-Koehler
Publication Year: 2015
Subject: Business
Item Height: 85 mm
Item Weight: 1 g
Type: Textbook
Author: Michel Gelobter
Item Width: 56 mm
Format: Paperback