Description: Learning Google Analytics : Creating Business Impact and Driving Insights, Paperback by Edmondson, Mark, ISBN 109811308X, ISBN-13 9781098113087, Like New Used, Free shipping in the US Why is Google Analytics 4 the most modern data model available for marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation—linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get guidance on how to implement them. You'll learn:How Google Cloud integrates with GA4The potential use cases that GA4 integrations can enableSkills and resources needed to create GA4 integrationsHow much GA4 data capture is necessary to enable use casesThe process of designing dataflows from strategy though data storage, modeling, and activation
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Book Title: Learning Google Analytics : Creating Business Impact and Driving
Number of Pages: 339 Pages
Publication Name: Learning Google Analytics : Creating Business Impact and Driving Insights
Language: English
Publisher: O'reilly Media, Incorporated
Item Height: 0.7 in
Subject: Data Modeling & Design, Commerce, Data Processing, Databases / Data Mining
Publication Year: 2022
Type: Textbook
Item Weight: 20.7 Oz
Item Length: 9.8 in
Author: Mark Edmondson
Subject Area: Computers, Business & Economics
Item Width: 7.2 in
Format: Trade Paperback
