Description: Loveworks : How the World's Top Marketers Make Emotional Connections to Win in the Marketplace, Paperback by Sheehan, Brian; Roberts, Kevin (FRW), ISBN 1576877310, ISBN-13 9781576877319, Brand New, Free shipping in the US Builds on the philosophies of Kevin Roberts's acclaimed Lovemarks to provide real-world examples of famous brands that applied Lovemark approaches to effective, emotionally based campaigns and how Lovemark theories can enable significant marketplace gains.
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Book Title: Loveworks : How the World's Top Marketers Make Emotional Connecti
Number of Pages: 192 Pages
Publication Name: Loveworks : How the World's Top Marketers Make Emotional Connections to Win in the Marketpla
Language: English
Publisher: PowerHouse Books
Item Height: 0.7 in
Subject: Marketing / General, Consumer Guides, Consumer Behavior, Advertising & Promotion
Publication Year: 2015
Type: Not Available
Item Weight: 24.1 Oz
Item Length: 9.2 in
Author: Brian Sheehan
Subject Area: Business & Economics, Référence
Item Width: 7.7 in
Format: Trade Paperback
