Description: A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
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Location: Hillsdale, NSW
End Time: 2025-01-12T18:43:02.000Z
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EAN: 9781607965664
UPC: 9781607965664
ISBN: 9781607965664
MPN: N/A
Book Title: Making Ads Pay: Timeless Tips for Successful Copyw
Item Length: 22.9 cm
Publisher: Www.Bnpublishing.Com
Publication Year: 2013
Subject: Advertising
Item Height: 229 mm
Number of Pages: 258 Pages
Language: English
Publication Name: Making ADS Pay: Timeless Tips for Successful Copywriting
Item Weight: 349 g
Type: Textbook
Author: John Caples
Item Width: 152 mm
Format: Paperback
