Description: Malcolm McDonald on Value Propositions : How to Develop Them, How to Quantify Them, Paperback by McDonald, Malcolm; Oliver, Grant, ISBN 0749481765, ISBN-13 9780749481766, Brand New, Free shipping in the US McDonald, a professor of business and business consultant in the UK, and Oliver, who specializes in software and management consultancy in the UK, explain how to prepare value propositions for major customers, focusing on added value, cost reduction, and cost avoidance. They also address the emotional contribution, the value proposition process, how key buying decisions are made, which key accounts and segments to develop value propositions for, understanding key account and segment needs before building a value proposition, understanding one's own asset base and capabilities as suppliers, developing value propositions, creating and financially quantifying value propositions, developing and presenting propositions that resonate with customers, maximizing value creation in supply chains, and financial analysis, value quantification tools, and financial dashboards. Annotation ©2018 Ringgold, Inc., Portland, OR ()
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
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Book Title: Malcolm McDonald on Value Propositions : How to Develop Them, How
Number of Pages: 256 Pages
Publication Name: Malcolm McDonald on Value Propositions : How to Develop Them, How to Quantify Them
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2018
Item Height: 0.6 in
Subject: Marketing / General, Customer Relations, Public Relations, Entrepreneurship, International / Marketing, International / General, Economics / Theory
Item Weight: 14.1 Oz
Type: Textbook
Item Length: 9.1 in
Subject Area: Business & Economics
Author: Grant Oliver, Malcolm McDonald
Item Width: 6.2 in
Format: Trade Paperback
