Description: Managing Retail Consumption, Paperback by Davies, Barry; Ward, Philippa, ISBN 0471489123, ISBN-13 9780471489122, Brand New, Free shipping in the US Managing Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of consumption, identity creation and pleasure. It develops a consumption perspective, which provides a balanced approach between management and the social sciences. The consumption perspective considers the way retail sites are created or manipulated with a view to understanding the interplay between the providers requirements and the consumers ability to manage, structure and edit their repertoire of responses.
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Book Title: Managing Retail Consumption
Number of Pages: 440 Pages
Publication Name: Managing Retail Consumption
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2002
Subject: Industries / Retailing, Customer Relations, Economics / General, Management
Item Height: 0.8 in
Type: Textbook
Item Weight: 24.1 Oz
Author: Barry J. Davies, Philippa Ward
Item Length: 9.4 in
Subject Area: Business & Economics
Item Width: 7.4 in
Format: Trade Paperback
