Description: Managing the Marketplace : Reinventing Shopping Centres in Post-War Australia, Hardcover by Bailey, Matthew, ISBN 1138323020, ISBN-13 9781138323025, Brand New, Free shipping in the US "This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international and historical context, Managing the Marketplace demonstrates the ways that local conditions shape global retail forms. Knowledge transfer from Europe and America to Australia was a consistent feature of the Australian retail industry across the twentieth century. By critically examining the strengths and weaknesses of Australian retail firms' strategies across time, and drawing on the voices of both business elites and ordinary people, th not only unearths the forgotten stories of Australian retail, it offers new insights into the opportunities and challenges that confront the sector today, both nationally and internationally. This book will be of interest to all scholars of retail, marketing, business history and economic geography as well as social and cultural history"--
Price: 207.62 USD
Location: Jessup, Maryland
End Time: 2025-01-21T21:15:54.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Managing the Marketplace : Reinventing Shopping Centres in Post-W
Number of Pages: 202 Pages
Language: English
Publication Name: Managing the Marketplace : Reinventing Shopping Centres in Post-War Australia
Publisher: Taylor & Francis Group
Subject: Industries / Retailing, Consumer Behavior, Commerce, Corporate & Business History
Publication Year: 2020
Type: Textbook
Item Length: 9.2 in
Subject Area: Business & Economics
Author: Matthew Bailey
Series: Routledge Studies in the History of Marketing Ser.
Item Width: 6.2 in
Format: Hardcover
