Description: Further DetailsTitle: Beyond BallyhooCondition: NewSubtitle: Motion Picture Promotion and GimmicksEAN: 9780786411146ISBN: 9780786411146Publisher: McFarland & Co IncFormat: PaperbackRelease Date: 03/15/2001Description: William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaring a scream out of someone. Just in case it didn't Castle planted someone in the audience to get the screams rolling." This book is about flamboyant promotion, the con artist side of the movie world--everything the ballyhoo boys did to separate the customer from the price of a movie ticket--Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, plenty more. Supporting the text are 107 photos and illustrations, some never-before-published, and a filmography.Language: EnglishCountry/Region of Manufacture: USItem Height: 229mmItem Length: 152mmItem Weight: 245gAuthor: Mark Thomas McGeeGenre: Films & TVTopic: Business & FinanceISBN-10: 0786411147Item Width: 13mmRelease Year: 2001 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Beyond Ballyhoo
Title: Beyond Ballyhoo
Subtitle: Motion Picture Promotion and Gimmicks
EAN: 9780786411146
ISBN: 9780786411146
Release Date: 03/15/2001
Release Year: 2001
Country/Region of Manufacture: US
Genre: Films & TV
Topic: Business & Finance
ISBN-10: 0786411147
Number of Pages: 253 Pages
Language: English
Publication Name: Beyond Ballyhoo : Motion Picture Promotion and Gimmicks
Publisher: Mcfarland & Company, Incorporated Publishers
Publication Year: 2001
Item Height: 0.5 in
Subject: Film / General, Industries / Entertainment, Techniques / Cinematography & Videography
Item Weight: 12 Oz
Type: Textbook
Subject Area: Performing Arts, Photography, Business & Economics
Item Length: 9 in
Author: Mark Thomas Mcgee
Item Width: 6 in
Format: Trade Paperback
