Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing And The Customer Value Chain: Integrating Marketing And Supply Chain ManagementISBN13:9781138394490ISBN10:1138394491Author:Fotiadis, Thomas (Author), Folinas, Dimitris (Author), Vasileiou, Konstantinos (Author)Description:Marketing And Supply Chain Management Have A Symbiotic Relationship Within Any Enterprise, And Together They Are Vital For A Company's Viability And Success This Book Offers A Systemic Approach To The Integration Of Marketing And Supply Chain Management It Examines The Strategic Connections And Disconnections Between Supply Chain And Operations Management And Marketing By Focusing On The Factors That Constitute The Extended Marketing Mix, Including Product, Price, Promotion, People And Processes Key Aspects Of Supply Chain Management Are Discussed In Detail, Including Material Handling, Unit Load, Handling Systems And Equipment, As Well As Warehousing And Transportation, Design And Packaging The Book Then Goes On To Explore The Marketing Functions Of Intangible Products (Services), Followed By A Focus On B2b Markets Throughout, There Is A Strong Emphasis On The Optimization And Maximization Of The Value Chain, Through The Development Of A Systems Approach With A Market-Orientation Pedagogy That Translates Theory To Practice Is Embedded Throughout, Including Theoretical Mini-Cases, Chapter-By-Chapter Objectives And Summaries Marketing And The Customer Value Chain Will Help Advanced Undergraduate And Postgraduate Students Appreciate How Front-End Marketing Can Interface With The Back-End Operations Of Supply Chain Management Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2022-02-22Weight:0 lbsDimensions:Number of Pages:352Language:English
Price: 71.23 USD
Location: USA
End Time: 2024-09-22T05:10:45.000Z
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Author: Fotiadis, Thomas (Author)
Book Title: Marketing And The Customer Value Chain: Integrating Marketin...
Language: English
Format: Paperback
Publisher: Routledge
Publication Year: 2022
Item Weight: 0 lbs
