Description: Marketing Channels by Anne Coughlan (Paperback, 2006). This book is in Like New Condition For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channels, Seventh Edition shows readers how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.Thank you for purchasing from A-ZCollective
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Item Specifics
Returns Accepted: ReturnsNotAccepted
Subject Area: Marketing
Country/Region of Manufacture: United States
Publisher: Taylor & Francis Inc
Publication Year: 2006
Subject: Business, Accounting & Vocational: Textbooks & Study Guides, Marketing
Number of Pages: 624 Pages
Language: English
Publication Name: Marketing Channels
Type: Textbook
Author: Anne Coughlan
Format: Paperback
