Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing EthicsISBN13:9780631214229ISBN10:0631214224Author:Brenkert, George G. (Author)Description:Marketing Ethics Addresses Head-On The Ethical Questions, Misunderstandings And Challenges That Marketing Raises While Defining Marketing As A Moral Activity A Substantial Introduction To The Ethics Of Marketing, Exploring The Integral Relations Of Marketing And Morality Identifies And Discusses A Series Of Ethical Tools And The Marketing Framework They Constitute That Are Required For Moral Marketing Considers Broader Meanings And Background Assumptions Of Marketing Infrequently Included In Other Marketing Literature Adds Direction And Meaning To Problems In Marketing Ethics Through Reflection On Concepts Such As Individual Choice, Freedom And Responsibility, Desire Satisfaction, Noncoercive Exchanges, And Instrumental Efficiency Binding:Hardcover, HardcoverPublisher:WILEYPublication Date:2008-03-03Weight:1.22 lbsDimensions:1.08'' H x 9.04'' L x 6.37'' WNumber of Pages:256Language:English
Price: 123.76 USD
Location: USA
End Time: 2023-12-23T11:46:07.000Z
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Item Length: 9.3in
Item Height: 1in
Item Width: 6.3in
Author: George G. Brenkert
Publication Name: Marketing Ethics
Format: Hardcover
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2008
Series: Foundations of Business Ethics Ser.
Type: Textbook
Item Weight: 20 Oz
Number of Pages: 272 Pages
