Description: Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. Now in a Revel format, the 8th edition features a new, engaging digital marketing chapter with current applications and all-new in-class exercises, case studies, and industry examples.
Price: 169.99 USD
Location: Athens, Georgia
End Time: 2024-10-28T16:44:55.000Z
Shipping Cost: 9.99 USD
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Book Title: Marketing for Hospitality and Tourism
Publisher: Pearson Books
Item Length: 11 in
Edition: 8
Publication Year: 2019
Format: Loose Leaf Edition
Language: English
Item Height: 1.1 in
Author: Philip. Kotler, Seyhmus Baloglu, John Bowen
Features: Loose-Leaf
Genre: Business & Economics
Topic: Marketing / General, Industries / Hospitality, Travel & Tourism
Item Weight: 51.9 Oz
Item Width: 8.7 in
Number of Pages: 688 Pages
