Marketing Management for the Hospitality Industry : A Strategic Approach, Har...

Description: Marketing Management for the Hospitality Industry : A Strategic Approach, Hardcover by Reich, Allen Z., ISBN 0471310123, ISBN-13 9780471310129, Like New Used, Free shipping in the US The only advanced marketing textbook specifically focused on the hospitality industry . . .

The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. More than ever, businesses must focus their marketing efforts on specific segments within the market. Success in the hospitality industry demands that you develop the cutting-edge decision-making skills necessary for effective strategic market management.

Marketing Management for the Hospitality Industry provides comprehensive coverage of marketing from both long- and short-term perspectives. Each chapter is an actual component of an overall strategic marketing model, and ths easy-to-read, hands-on approach simplifies complex material and enables you to grasp difficult concepts quickly and completely.

Inside youll find:

How-tos for planning long- and short-term marketing strategies
Examples of successful marketing strategies
Specific techniques for analyzing markets
Strategic development and administrative aspects of marketing
Sample strategic marketing plans that clearly demonstrate how marketing strategies are applied in both the lodging and foodservice segments of the industry
Tips on integrating marketing strategy with overall business strategy
Numerous charts and tables that support the text and clarify difficult points

Whether you are a marketing manager, general manager of a hotel or restaurant, corporate manager, or a student eager to make your mark on the industry, with this indispensable guide you will sharpen your competitive edge, reach the customers you need, and make the most of every opportunity to help your business grow.

Price: 154.74 USD

Location: Jessup, Maryland

End Time: 2024-12-19T20:15:09.000Z

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