Description: Marketing Research Methods: Quantitative and Qualitative Approaches [Paperback] Esteban-Bravo, Mercedes and Vidal-Sanz, Jose M. Product Overview Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources include extensive chapter bibliographies, lecture slides, an instructor guide and extra extension material and questions. Read more Details Publisher : Cambridge University Press (March 11, 2021) Language : English Paperback : 882 pages ISBN-10 : 1108792693 ISBN-13 : 91 Item Weight : 4.1 pounds Dimensions : 7.25 x 1.5 x 9.25 inches Best Sellers Rank: #517,775 in Books (See Top 100 in Books) #161 in Market Research Business (Books) #225 in Sociology Research & Measurement #259 in Social Sciences Research #161 in Market Research Business (Books) We have been selling used books since 2012, and we've learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.
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ISBN: 1108792693
ISBN10: 1108792693
ISBN13: 9781108792691
EAN: 9781108792691
MPN: does not apply
Brand: Cambridge University Press
GTIN: 09781108792691
Number of Pages: 882 Pages
Language: English
Publication Name: Marketing Research Methods : Quantitative and Qualitative Approaches
Publisher: Cambridge University Press
Publication Year: 2021
Subject: Commerce, Research
Item Height: 1.6 in
Type: Textbook
Item Weight: 66 Oz
Author: Mercedes Esteban-Bravo, Jose Manuel Vidal-Sanz
Subject Area: Social Science, Business & Economics
Item Length: 9.6 in
Item Width: 7.4 in
Format: Trade Paperback
