Marketing Workbook for Nonprofit Organizations: Develop the Plan by Gary J. Ster

Description: Marketing Workbook for Nonprofit Organizations by Gary J. Stern Dont just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts arent delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves.Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes "web wisdom" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet peoples needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. Youll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization! FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Stern is president of Gray J. Stern & Associates, Inc., an international consulting firm specializing in organizational effectiveness with nonprofit groups. Former senior consultant with the Amherst H. Wilder Foundation, Stern is a noted speaker and trainer. Details ISBN0940069253 Author Gary J. Stern Year 2001 Edition 2nd ISBN-10 0940069253 ISBN-13 9780940069251 Format Paperback Language English Media Book DEWEY 658.8 Residence MN, US Birth 1953 Pages 208 Short Title MARKETING WORKBK FOR NONPROFIT Series Marketing Workbook for Nonprofit Organizations Imprint Fieldstone Alliance Subtitle Develop the Plan Country of Publication United States Illustrations Illustrations, black and white DOI 10.1604/9780940069251 Series Number 1 UK Release Date 2001-04-26 Publication Date 2001-04-26 Publisher Turner Publishing Company Edition Description Rev and Updated ed. Alternative 9781630263751 Audience General US Release Date 2001-04-26 Replaced by 9780940069107 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160306607;

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