Description: Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.
Price: 64.65 USD
Location: Hillsdale, NSW
End Time: 2025-01-07T06:33:40.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money back or replacement (buyer's choice)
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EAN: 9780124157811
UPC: 9780124157811
ISBN: 9780124157811
MPN: N/A
Recommended Age Range: 12+ years
Book Title: Measuring the User Experience: Collecting, Analyzi
Item Height: 1.5 cm
Item Weight: 0.66 kg
Number of Pages: 320 Pages
Publication Name: Measuring the User Experience : Collecting, Analyzing, and Presenting Usability Metrics
Language: English
Publisher: Elsevier Science & Technology
Subject: Measurement, Computer Graphics, Social Aspects, User Interfaces, Social Aspects / Human-Computer Interaction
Publication Year: 2013
Type: Textbook
Subject Area: Mathematics, Computers, Technology & Engineering
Author: Bill Albert, Tom Tullis
Item Length: 9.2 in
Item Width: 7.5 in
Series: Interactive Technologies Ser.
Format: Trade Paperback
