Description: Media FranchisingCreative License and Collaboration in the Culture Industries Author(s): Derek Johnson Format: Paperback Publisher: New York University Press, United States Imprint: New York University Press ISBN-13: 9780814743485, 978-0814743485 Synopsis "Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." ?Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the [url] and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising?a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.
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Book Title: Media Franchising
Number of Pages: 300 Pages
Language: English
Publication Name: Media Franchising: Creative License and Collaboration in the Culture Industries
Publisher: New York University Press
Publication Year: 2013
Subject: Anthropology
Item Height: 229 mm
Item Weight: 476 g
Type: Textbook
Author: Derek Johnson
Series: Postmillennial Pop
Item Width: 152 mm
Format: Paperback
