Description: Media Franchising : Creative License and Collaboration in the Culture Industries, Paperback by Johnson, Derek, ISBN 081474348X, ISBN-13 9780814743485, Brand New, Free shipping in the US While immediately recognizable throughout the . and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising&;a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to re-imagine creativity as an opportunity for exchange among producers, licensees, and even consumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.
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Book Title: Media Franchising : Creative License and Collaboration in the Cul
Number of Pages: 300 Pages
Language: English
Publication Name: Media Franchising : Creative License and Collaboration in the Culture Industries
Publisher: New York University Press
Item Height: 0.6 in
Subject: Industries / General, Popular Culture, Anthropology / Cultural & Social, Franchises
Publication Year: 2013
Item Weight: 16.8 Oz
Type: Textbook
Subject Area: Social Science, Business & Economics
Item Length: 9 in
Author: Derek Johnson
Item Width: 6 in
Series: Postmillennial Pop Ser.
Format: Trade Paperback
