Description: About this Item The item is a book Paperback The Author Name is Melanie James The Title is Positioning Theory and Strategic Communication : A new approach to public relations research and practice Condition New Other Comments Edition Number - 0001. Pages Count - 244. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Public Relations Product Description - In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about Why do some positions taken by organizations crystallize in the minds of audiences, while others fail Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 165608710
Price: 76.72 USD
Location: US
End Time: 2025-02-10T16:26:25.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / General
Brand: Routledge New Directions in Public Relations & Communication
Weight: 0.35
Style: NA
Title: Positioning Theory and Strategic Communication A new approach t
Release Title: Positioning Theory and Strategic Communication A new approach t
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: Positioning Theory and Strategic Communication A new approach
Colour: NA
Material: NA
Department: NA
Movie/TV Title: Positioning Theory and Strategic Communication A new approach
UPC: 9781138497368
EAN: 9781138497368
ISBN: 9781138497368
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 228 Pages
Publication Name: Positioning Theory and Strategic Communication : A New Approach to Public Relations Research and Practice
Language: English
Publisher: Routledge
Item Height: 0.6 in
Subject: Marketing / General, Public Relations, General, Economics / General
Publication Year: 2018
Type: Textbook
Item Weight: 15.9 Oz
Subject Area: Business & Economics
Item Length: 9.2 in
Author: Melanie James
Item Width: 6.2 in
Series: Routledge New Directions in PR and Communication Research Ser.
Format: Trade Paperback
