Description: Monetising the Dividual Self by Julian Hopkins Combining theoretical discussions with shorter case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Combining theoretical and empirical discussions with shorter "thick description" case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media "microcelebrities" and "influencers." It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the "dividual self." Author Biography Julian Hopkins is Adjunct Senior Research Fellow at the School of Arts & Social Sciences, Monash University Malaysia. He has been researching the social and cultural implications of the internet and social media since the turn of the century, using a combination of ethnographic and sociological research methods. Table of Contents List of FiguresList of TablesAcknowledgementsBrief Chronology of Personal and Lifestyle Blogging in MalaysiaIntroduction: Anthroblogia: Participant Observation and Blogging in MalaysiaChapter 1. The Blog as Assemblage: Agency and AffordancesChapter 2. January 2006: Blogwars, Hit Sluts and Authenticity in the Personal BlogosphereChapter 3. The Blogger and Her Blog: (Dis)Assembling the Dividual SelfChapter 4. May 2007: Assembling GenresChapter 5. Assembling Blogs and BloggersChapter 6. April 2007: Voicy Consumers and Negotiating Networked PublicsChapter 7. Assembling a Blog MarketChapter 8. January 2009: Negotiating the Authentic AdvertorialChapter 9. Assembling LifestylesChapter 10. October 2009: Regional BlogmeetConclusions: The Dividual Self and Emergence of the Lifestyle BlogReferencesIndex Review "Monetising the Dividual Self offers a rich conceptual and methodological lens through which to view blogs in their cultural, social, and technological significances. The use of Deleuze and Guattaris assemblage to link ANT with an analysis of affordances permitted Hopkins to move beyond previous literature that was limited to positing the blog as an aesthetic assemblage and expand this notion to include the larger network of people and machines within specific historical, cultural, and geographic contexts…an insightful book that will be of interest to those across the disciplines, from media studies and communication, to philosophy, anthropology, sociology and science and technology studies." • International Journal of Communication"A valuable contribution to the field of New Media Studies… It provides rich and first-hand ethnographic insights into a transitory phase of the blog genre – from a point in time where we can see how other social media platforms and genres (e.g. Facebook, YouTube, Instagram) have built upon and further transformed practices of lifestyle blogging." • Jan-Hinrik Schmidt, Hans-Bredow-Institute for Media Research, Hamburg Review Quote "Monetising the Dividual Self offers a rich conceptual and methodological lens through which to view blogs in their cultural, social, and technological significances. The use of Deleuze and Guattaris assemblage to link ANT with an analysis of affordances permitted Hopkins to move beyond previous literature that was limited to positing the blog as an aesthetic assemblage and expand this notion to include the larger network of people and machines within specific historical, cultural, and geographic contexts...an insightful book that will be of interest to those across the disciplines, from media studies and communication, to philosophy, anthropology, sociology and science and technology studies." * International Journal of Communication "A valuable contribution to the field of New Media Studies... It provides rich and first-hand ethnographic insights into a transitory phase of the blog genre - from a point in time where we can see how other social media platforms and genres (e.g. Facebook, YouTube, Instagram) have built upon and further transformed practices of lifestyle blogging." * Jan-Hinrik Schmidt, Hans-Bredow-Institute for Media Research, Hamburg Details ISBN1789201187 Author Julian Hopkins Publisher Berghahn Books Year 2019 ISBN-10 1789201187 ISBN-13 9781789201185 Format Hardcover Imprint Berghahn Books Subtitle The Emergence of the Lifestyle Blog and Influencers in Malaysia Place of Publication Oxford Country of Publication United Kingdom DEWEY 302.231409595 Illustrations 26 illustrations Publication Date 2019-01-02 Short Title Monetising the Dividual Self Language English Series Number 8 Pages 236 UK Release Date 2019-01-02 AU Release Date 2019-01-02 NZ Release Date 2019-01-02 Series Anthropology of Media Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. 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ISBN-13: 9781789201185
Book Title: Monetising the Dividual Self
Item Height: 229 mm
Item Width: 152 mm
Author: Julian Hopkins
Publication Name: Monetising the Dividual Self: the Emergence of the Lifestyle Blog and Influencers in Malaysia
Format: Hardcover
Language: English
Publisher: Berghahn Books
Subject: Anthropology
Publication Year: 2019
Type: Textbook
Number of Pages: 236 Pages
