New and Improved : The Story of Mass Marketing in America Richard

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Location: Reno, Nevada

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Publication Name: Perseus Books Group

Publisher: Basic Books

Book Title: New and Improved : the Story of Mass Marketing in America

Publication Year: 1991

Topic: Marketing / General, History & Theory

Number of Pages: 496 Pages

Language: English

Genre: Political Science, Business & Economics

Item Weight: 25.5 Oz

Author: Richard S. Tedlow

Format: Trade Paperback