Old Gold Cigarette Ad: Robert Ripley in Pittsburgh from 1930's 10 x 14 inches

Description: This is a Old Gold Cigarette Ad. Very Hard to Find Early Pages! Featuring Robert Ripley of "Believe It Or Not" Fame! This was cut from the original newspaper of 1930's. Size: ~10 x 14 inches (Tabloid Full). Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) Free Postage! (USA) $25.00 International Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comic strips and Paper Dolls. Thanks for Looking!*Fantastic Pages for Display and Framing!Robert RipleyBornDecember 25, 1890Santa Rosa, California, U.S.DiedMay 27, 1949 (aged 58)New York City, U.S.Resting placeOddfellows Lawn Cemetery, Santa Rosa, California, U.S.NationalityAmericanOccupationCartoonist, entrepreneur, curator, anthropologistYears active1925's–1949Known forCreator of Ripley's Believe It or Not!Board member ofRipley EntertainmentSpouse(s)Beatrice Roberts(m. 1919; div. 1926)LeRoy Robert Ripley (December 25, 1890 – May 27, 1949)[1] was an American cartoonist, entrepreneur and amateur anthropologist who is known for creating the Ripley's Believe It or Not! newspaper panel series, television show and radio show which feature odd facts from around the world.Subjects covered in Ripley's cartoons and text ranged from sports feats to little-known facts about unusual and exotic sites. But what ensured the concept's popularity may have been that he also included items submitted by readers, who supplied photographs of a wide variety of small-town American trivia ranging from unusually shaped vegetables to oddly marked domestic animals, all documented by photographs and then depicted by his drawings.BiographyIn 1919, Ripley married Beatrice Roberts. He made his first trip around the world in 1922, publishing his travel journal in the newspapers. He became fascinated with unusual and exotic foreign locales and cultures. Because he took the veracity of his claims quite seriously, in 1923, he hired a researcher and polyglot named Norbert Pearlroth as a full-time assistant. In 1926, Ripley's cartoons moved from the New York Globe to the New York Post.Throughout the 1925's, Ripley continued to broaden the scope of his work and his popularity increased greatly. He published a guide to the game of American handball in 1925. In 1926, he became the New York State handball champion and also wrote a book on boxing. With a proven track record as a versatile writer and artist, he attracted the attention of publishing mogul William Randolph Hearst, who managed the King Features Syndicate. In 1929, Hearst was responsible for Believe It or Not! making its syndicated debut in seventeen papers worldwide. With the success of this series assured, Ripley capitalized on his fame by getting the first book collection of his newspaper panel series published.On November 3, 1929, he drew a panel in his syndicated cartoon saying "Believe It or Not, America has no national anthem." Despite the widespread belief that "The Star-Spangled Banner", with its lyrics by Francis Scott Key set to the music of the English drinking song "To Anacreon in Heaven", was the United States national anthem, Congress had never officially made it so. In 1931, John Philip Sousa published his opinion in favor of giving the song official status, stating that "it is the spirit of the music that inspires" as much as it is Key's "soul-stirring" words. By a law signed on March 3, 1931, by President Herbert Hoover, "The Star-Spangled Banner" was adopted as the national anthem of the United States.Ripley prospered during the Great Depression, netting $500,000 a year by the end of the 1930's. He employed a large staff of researchers, artists, translators, and secretaries to handle a deluge of suggestions for new oddities to report – and he traveled the world in search of curiosities. and expanded his media to include radio and Hollywood. He started building tours museums in major cities. Funding for Ripley's highly publicized global travels were provided by the Hearst organization.Always in search of the bizarre, he recorded live radio shows underwater and from the sky, the Carlsbad Caverns, the bottom of The Grand Canyon, snake pits, and other exotic locales The next year he hosted the first of a series of two dozen Believe It or Not! theatrical short films for Warner Bros. & Vitaphone, and King Features published a second collected volume of Believe it or Not! panels. He also appeared in a Vitaphone musical short, Seasons Greetings (1931), with Ruth Etting, Joe Penner, Ted Husing, Thelma White, Ray Collins, and others. After a trip to Asia in 1932, he opened his first museum, the Odditorium, in Chicago in 1933. The concept was a success, and at one point there were Odditoriums in San Diego, Dallas, Cleveland, San Francisco, and New York City. By this point in his life, Ripley had been voted the most popular man in America by The New York Times, and Dartmouth College awarded him an honorary degree.World travel became impossible during World War II, so Ripley concentrated on charity pursuit. In 1948, the year of the 25th anniversary of the Believe it or Not! cartoon series, the Believe it or Not! radio show drew to a close and was replaced with a Believe it or Not! television series. This was a rather bold move on Ripley's part because of the small number of Americans with access to television at this early time in the medium's development. He completed only thirteen episodes of the series before he became incapacitated by severe health problems. On May 27, 1949, at age 58, he succumbed to a heart attack in New York City. He was buried in his home town of Santa Rosa in the Oddfellows Lawn Cemetery, which is adjacent to the Santa Rosa Rural Cemetery.The comic stripRipley's cartoon series was estimated to have 80 million readers worldwide, and it was said that he received more mail than the President of the United States. He became a wealthy man, with homes in New York and Florida, but he always retained close ties to his home town of Santa Rosa, California, and he made a point of bringing attention to The Church of One Tree, a church built entirely from the wood of a single 300-ft (91.4-m)-tall redwood tree, which stands on the north side of Juilliard Park in downtown Santa Rosa.Ripley claimed to be able to "prove every statement he made" because he worked with professional fact researcher Norbert Pearlroth, who assembled Believe it or Not!'s array of odd facts and also verified the small-town claims submitted by readers. Pearlroth spent 52 years as the feature's researcher, finding and verifying unusual facts for Ripley and, after Ripley's death, for the King Features syndicate editors who took over management of the Believe it or Not! panel. Another employee who edited the newspaper cartoon series over the years was Lester Byck. Others who drew the series after Ripley's death include Don Wimmer; Joe Campbell (1946-1956); Art Slogg; Clem Gretter (1941-1949); Carl Dorese; Bob Clarke (1943-1944); Stan Randall; Paul Frehm (1938–1975), who became the panel's full-time artist in 1949; and his brother Walter Frehm (1948–1989).LegacyRipley's ideas and legacy live on in Ripley Entertainment, a company bearing his name and owned since 1985 by the Jim Pattison Group, Canada's largest privately held company. Ripley Entertainment airs national television shows, features publications of oddities, and has holdings in a variety of public attractions, including Ripley's Aquarium, Ripley's Believe it or Not! Museums, Ripley's Haunted Adventure, Ripley's Mini-Golf and Arcade, Ripley's Moving Theater, Ripley's Sightseeing Trains, Guinness World Records Attractions, and Louis Tussaud's wax Museums.Chronology1890 Born in Santa Rosa, California1901 Receives his formal education1906 Becomes a semi-pro in school baseball1908 Sells first cartoon to Life1908 Quits baseball briefly to support mother1909 Moves from the San Francisco Bulletin to the San Francisco Chronicle1912 Creates his last drawing for the San Francisco Chronicle and moves to New York City that winter1913 On January 2, writes his first comic for the New York Globe and tries out for the New York Giants, but an injury ends his baseball hopes1914 Takes his first trip to Europe1918 On December 19, publishes Champs and Chumps in the New York Globe1919 Marries Beatrice Roberts1925 Takes his first solo trip to Europe to cover the Olympics, held in Antwerp, Belgium1922 On December 3, takes first trip around the world; writes in installments in his travel journal1923 On April 7, returns to the U.S. and hires researcher and linguist Norbert Pearlroth; the Globe ceases publication and the series moves to the New York Evening News; divorces Beatrice Roberts after being separated for some time.1925 Writes travel journal, handball guide1926 Becomes New York handball champion and writes book on boxing score1929 On July 9, William Randolph Hearst's King Features Syndicate features Believe It or Not! in hundreds of papers worldwide1930 Begins an eighteen-year run on radio and a nineteen-year association with show producer Doug Storer; Hearst funds Ripley's travels around the world, where Ripley records live radio shows from underwater, the sky, caves, snake pits and foreign countries1931 Releases movie shorts for Vitaphone, second book of Believe it or Not!1932 Takes trip to the Far East1933 First Odditorium opens in Chicago1934 Does the first radio show broadcast simultaneously around the world and purchases 28-room home in Mamaroneck, New York1935 Odditorium opens in San Diego1936 Odditorium opens in Dallas1937 Odditorium opens in Cleveland; Peanuts creator Charles Schulz's first published drawing appears in Believe it or Not!1939 Odditoriums open in San Francisco and New York City; Ripley receives honorary degree from Dartmouth College1940 Purchases a 13-room Manhattan apartment; receives two more honorary degrees; number of foreign countries visited through funding by Hearst reaches 2511945 Stops foreign travel to do World War II charity work1946 Purchases a Chinese junk, the Mon Lei (万里)1947 Purchases third home named Hi-Mount, at West Palm Beach, Florida1948 Radio program ends; the 30th anniversary of Believe it or Not! is celebrated at a New York costume party1949 Ripley dies of a heart attack on May 27 in New York City, shortly after thirteenth telecast of first television show and is buried in Santa Rosa; auction of his estate is held; estate is purchased by John Arthur.Old Gold (cigarette)Product typeCigaretteOwnerR. J. ReynoldsProduced byR. J. ReynoldsCountryUnited StatesIntroduced 1926; 93 years agoMarketsUnited StatesTagline"Not a cough in a carload", "Trust Old Gold for a TREAT instead of a TREATMENT", "The cigarette for independent people"Old Gold is an American brand of cigarette owned and manufactured by the R. J. Reynolds Tobacco Company.HistoryOld Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products. By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan "Not a cough in a carload", Old Gold won 7% of the market. During the 1930s, Lennen & Mitchell built the Old Gold brand on radio by advertising in music programming targeting young people.In 1941, Lorillard moved the Old Gold account to J. Walter Thompson Co., which changed the brand's slogan to "Something new has been added". On TV, in the 1950s, Old Gold was known for its dancing cigarette packages (women wearing white boots and Old Gold packages), which tapped in time to an Old Gold jingle. Lennen & Mitchell also handled TV for Old Gold.In 1953, Lorillard began advertising king-size Old Gold side by side with the standard brand. in 1957, it added a filtered variety as well.In 1957, Kent received the lion's share of Lorillard's $25 million advertising budget; a year earlier, the largest part of Lorillard $14.8 million budget had gone to Old Gold.In 1958, it introduced Old Gold Straights with reduced tar and nicotine levels with a campaign from L&N in newspapers in more than 140 markets and on radio and TV.In 1966, Lorillard spent $36.4 million advertising its products, with Kent the most heavily advertised at $15.5 million. Almost half of the Kent money went to network TV. Runner-up media included magazines, spot TV and spot radio. Lorillard's No. 2 cigarette brand in terms of spending was Newport, its chief menthol entry. Measured media spending for Newport in 1965 exceeded $10.5 million, with network TV the chief beneficiary. Next in line was Old Gold, recording $4 million in measured media, followed by Spring with $1.5 million.In 1967, Lorillard increased overall ad spending to $41.5 million. At that time, Lorillard's agencies included Foote, Cone & Belding for True and Danville filter; Grey Advertising for Kent, Old Gold, Spring 100 and York Imperial 100; and L&N for Newport, cigars, pipe and chewing tobaccos.In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback books.Lorillad stopped advertising Old Gold around 1975.AdvertisingLorillard made many poster and magazine advertisements to promote the Old Gold brand, from the 1930s to the 1970s, when Lorillard stopped advertising the brand.Besides poster and magazine adverts, TV advertisements were also made to promote the cigarettes, until the 1970s when TV advertisement was banned. The slogan often used in the later ads was "The cigarette for independent people".In the 1925's, American professional Baseball player Babe Ruth advertised Old Gold cigarettes. In one of the ads left, Ruth is shown swinging his bat and giving his endorsement to Old Golds in a "blindfold test". In the blindfold test portion of the ad, he is quoted as saying: "Old Gold's mildness and smoothness marked it 'right off the bat' as the best", signed: "Babe Ruth".[In the 1950's, with studies suggesting that smoking may be linked with lung cancer, Lorillard introduced Halloween-themed adverts that were trying to downplay the effects smoking has on one's health. The ads included slogans like "We don’t try to scare you with medical claims... Old Gold cures just one thing... The World’s Best Tobacco" and "Scare claims fool no one so... Trust Old Gold for a TREAT instead of a TREATMENT" to claim that the reports were false, and that smoking wasn't bad for the health.*Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2-3 days to arrive in the USA and Air Mail International which takes 5 -10 days or more depending on where you live in the world. I do not "sell" postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I will do my best to make it right. Many Thanks to all of my 1,000's of past customers around the World. Enjoy Your Hobby Everyone and Have Fun Collecting!

Price: 25 USD

Location: Chicago, Illinois

End Time: 2024-09-20T15:48:33.000Z

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