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Publication Name: Pearson Education, Limited
Publisher: Prentice Hall PTR
Publication Year: 1972
Topic: Purchasing & Buying
Book Title: Organizational Buying Behavior
Number of Pages: 144 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Author: Yoram Wind, Frederick E. Webster Jr.
Book Series: Foundations of Marketing Ser.
Format: Trade Paperback
