Description: An Outline of Careers: A Practical Guide to Achievement by Thirty-Eight Eminent Americans Edited by Edward L. Bernays Early printing of this scarce vocational guidance Garden City, NY: Doubleday, Doran and Co., 1928. An early printing of the illusive first edition, dated 1928 on the title page as opposed to 1927. Bound in publisher's maroon cloth lettered in gilt at the spine. Very Good+ with spine slightly dulled and oxidation to gilt lettering, light wear to spine ends and corners. Front inner hinge a little tender. Light foxing to edges and owner stamps and marking to front endsheet. A scarce work on vocational guidance written by "the father of public relations" and nephew of Sigmund Freud. Bernays was famous for his "consent engineering" advertising work with the cigarette company Lucky Strike, Betty Crocker and the Beech-Nut Packing company for its increased sales in bacon products at American breakfast tables.
Price: 600 USD
Location: Portland, Oregon
End Time: 2024-10-23T18:57:27.000Z
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Author: Bernays, Edward L. [Editor
Publisher: Doubleday, Doran and Co
Year Printed: 1928
Binding: Hardcover
Language: English
