Description: Further DetailsTitle: B2B Customer ExperienceCondition: NewSubtitle: A Practical Guide to Delivering Exceptional CXISBN-10: 1398608513EAN: 9781398608511ISBN: 9781398608511Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 05/03/2023Description: Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.Language: EnglishCountry/Region of Manufacture: GBItem Height: 217mmItem Length: 140mmItem Width: 20mmItem Weight: 389gAuthor: Paul Hague, Nick HagueGenre: Business & FinanceRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: B2B Customer Experience
Title: B2B Customer Experience
Subtitle: A Practical Guide to Delivering Exceptional CX
ISBN-10: 1398608513
EAN: 9781398608511
ISBN: 9781398608511
Release Date: 05/03/2023
Release Year: 2023
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 272 Pages
Publication Name: B2b Customer Experience : a Practical Guide to Delivering Exceptional Cx
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.7 in
Subject: Marketing / General, Consumer Behavior, Commerce, Marketing / Direct
Publication Year: 2023
Item Weight: 14.3 Oz
Type: Textbook
Item Length: 9.2 in
Author: Nick Hague, Paul Hague
Subject Area: Business & Economics
Item Width: 6.1 in
Format: Trade Paperback
