Description: People Don't Buy What You SellAuthor(s): Martin Butler Format: Paperback Publisher: Management Books 2000 Ltd, United Kingdom Imprint: Management Books 2000 Ltd ISBN-13: 9781852524975, 978-1852524975 Synopsis This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Odd bins, Topshop, B and HMV and unique insight from a number of top retail analysts and commentators. It challenges conventional wisdom and makes the case that what the retailer stands for (the brand) is more important than what is sold (the merchandise). Targeted at anyone involved, or simply interested, in retail selling, this important book will help you become a better, smarter retailer in an increasingly competitive and changing world. It will give you the perspective and the retail branding tools to make a difference, whatever your level.
Price: 14.63 GBP
Location: Aldershot
End Time: 2025-01-08T09:23:57.000Z
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Book Title: People Don't Buy What You Sell
Publisher: Management Books 2000 LTD
Item Height: 210 mm
Subject: Management, Marketing, Business
Publication Year: 2005
Number of Pages: 240 Pages
Publication Name: People Don't Buy What You Sell
Language: English
Type: Textbook
Author: Martin Butler
Format: Paperback
