Description: People Don't Buy What You Sell by Martin Butler This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Odd bins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators. It challenges conventional wisdom and makes the case that what the retailer stands for (the brand) is more important than what is sold (the merchandise). Targeted at anyone involved, or simply interested, in retail selling, this important book will help you become a better, smarter retailer in an increasingly competitive and changing world. It will give you the perspective and the retail branding tools to make a difference, whatever your level. Notes Subtitled, They Buy What You Stand For Author Biography Martin Butler is Professor of English Renaissance Drama at the University of Leeds. Details ISBN1852524979 Author Martin Butler Publisher Management Books 2000 Ltd Year 2005 ISBN-10 1852524979 ISBN-13 9781852524975 Format Paperback Media Book Pages 240 Publication Date 2005-04-20 Language English Short Title PEOPLE DONT BUY WHAT YOU SELL Residence ENK Birth 1960 Imprint Management Books 2000 Ltd Place of Publication Cirencester Country of Publication United Kingdom Illustrations Illustrations AU Release Date 2005-04-20 NZ Release Date 2005-04-20 UK Release Date 2005-04-20 DEWEY 658.81 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:93855989;
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ISBN-13: 9781852524975
Book Title: People Don't Buy What You Sell
Publisher: Management Books 2000 Ltd
Item Height: 210 mm
Subject: Management, Marketing, Business
Publication Year: 2005
Number of Pages: 240 Pages
Publication Name: People Don't Buy What You Sell
Language: English
Type: Textbook
Author: Martin Butler
Format: Paperback
