Description: In a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization's strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization.
Price: 20 USD
Location: Madison, Wisconsin
End Time: 2024-11-19T19:30:24.000Z
Shipping Cost: 4 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Publication Year: 2024
Format: Hardcover
Language: English
Book Title: Personalized : Customer Strategy in the Age of Ai
Author: David C. Edelman, Mark Abraham
Publisher: Harvard Business Review Press
Genre: Business & Economics
Item Length: 9.2 in
Topic: Marketing / General, Customer Relations, Commerce, Strategic Planning
Item Weight: 0 Oz
Item Width: 6.1 in
Number of Pages: 258 Pages
