Description: Persuasive Recommender Systems : Conceptual Background and Implications, Paperback by Yoo, Kyung-hyan; Gretzel, Ulrike; Zanker, Markus, ISBN 1461447011, ISBN-13 9781461447016, Brand New, Free shipping in the US
Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.
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Book Title: Persuasive Recommender Systems : Conceptual Background and Implic
Number of Pages: VI, 59 Pages
Publication Name: Persuasive Recommender Systems : Conceptual Background and Implications
Language: English
Publisher: Springer New York
Item Height: 0.1 in
Publication Year: 2012
Subject: Mobile & Wireless Communications, Intelligence (Ai) & Semantics, Probability & Statistics / General, Databases / Data Mining
Type: Textbook
Item Weight: 16 Oz
Author: Markus Zanker, Kyung-Hyan Yoo, Ulrike Gretzel
Item Length: 9.3 in
Subject Area: Mathematics, Computers, Technology & Engineering
Item Width: 6.1 in
Series: Springerbriefs in Electrical and Computer Engineering Ser.
Format: Trade Paperback
