Description: Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers???anyone who wants to leverage or simply understand the persuasive power of interactive technology???will appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversial???and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
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EAN: 9781558606432
UPC: 9781558606432
ISBN: 9781558606432
MPN: N/A
Book Title: Persuasive Technology: Using Computers to Change W
Item Height: 1.8 cm
Number of Pages: 312 Pages
Publication Name: Persuasive Technology : Using Computers to Change What We Think and Do
Language: English
Publisher: Elsevier Science & Technology
Subject: Computer Science, Social Aspects / Human-Computer Interaction
Publication Year: 2003
Item Weight: 3.9 Oz
Type: Textbook
Author: B. J. Fogg
Item Length: 10 in
Subject Area: Computers
Series: Interactive Technologies Ser.
Item Width: 8 in
Format: Trade Paperback
