Political Marketing in the 2016 U.S. Presidential Election by Jamie Gillies (Eng

Description: Political Marketing in the 2016 U.S. Presidential Election by Jamie Gillies This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear presidential, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and howthey took current understandings of political marketing and branding in new directions. Back Cover This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties - Donald Trump and Bernie Sanders in particular - have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear presidential, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions. Author Biography Jamie Gillies is Associate Professor of Communications and Public Policy and Acting Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada. Table of Contents 1. Introduction. The 2016 U.S. Presidential Election; Jamie Gillies.- 2. "Different Strokes for Different Folks": Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump; Vincent Raynauld and André Turcotte.- 3. Thinking What He Says: Market Research and the Making of Donald Trumps 2016 Presidential Campaign; Brian Conley.- 4. Trump and the Republican Brand Refresh.; Ken Cosgrove.- 5. The 2016 U.S. Primaries: Parties and Candidates in a World of Big Data; Neil Bendle, Joseph Ryoo and Alina Nastasoiu.- 6. The Clinton Campaign: Appeals to Moderate Swing Voters through Anti-Trump Targeted Communication; Edward Elder.- 7. "Feel the Bern": Marketing Bernie Sanders and Democratic Socialism to Primary Voters Jamie Gillies.- 8. Conclusion. The U.S. Presidential Race: Advances and Insights for Political Marketing Practice; Jamie Gillies. Feature Exposes the wide-ranging implications of the 2016 U.S. election for future political marketing Blends academic theory with industry-led practice Includes contributions covering the fields of communication, marketing, government, public policy and journalism Details ISBN3319866028 Author Jamie Gillies ISBN-10 3319866028 ISBN-13 9783319866024 Format Paperback Language English Year 2018 Imprint Springer International Publishing AG Place of Publication Cham Country of Publication Switzerland Edited by Jamie Gillies DEWEY 320.014 Pages 122 Publication Date 2018-05-12 UK Release Date 2018-05-12 Illustrations 2 Illustrations, black and white; XI, 122 p. 2 illus. Publisher Springer International Publishing AG Edition Description Softcover reprint of the original 1st ed. 2018 Series Palgrave Studies in Political Marketing and Management Alternative 9783319593449 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:132140093;

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