Description: Preference-driven Lead User Method for New Product Development : A Comprehensive Way to Stimulate Innovations With Internal and External Sources, Paperback by Sann, Alexander, ISBN 3658172622, ISBN-13 9783658172626, Brand New, Free P&P in the UK Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.
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Book Title: Preference-driven Lead User Method for New Product Development :
Number of Pages: 235 Pages
Language: English
Publication Name: The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources
Publisher: Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
Publication Year: 2017
Subject: Technology, Computer Science, Management, Business
Item Height: 210 mm
Item Weight: 3401 g
Type: Textbook
Author: Alexander Sann
Series: Forschungs-/Entwicklungs-/Innovations-Management
Item Width: 148 mm
Format: Paperback
