Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Product Planning EssentialsISBN13:9780765626073ISBN10:0765626071Author:Kahn, Kenneth B. (Author)Description:Concise Yet Comprehensive, Product Planning Essentials, Second Edition, Addresses The Complex, Interdisciplinary Nature Of Product Development And Product Management It Covers Strategic Issues That Emerge During The Product Life Cycle, Including Identifying Opportunities, Idea Generation And Evaluation, Technical Development, Commercialization, And Eventual Product Dismissal Instructors, Students, And Practitioners Will Appreciate The Balanced Managerial And How-To Orientation Changes To The Second Edition - Addition Of Two Chapters On Design And Legal Considerations - Expanded Discussion Of Global Considerations To Introduce Sustainable Product Development And Base Of The Pyramid (Bop) Product Development - Simplified Technical Discussions Of Planning Techniques For Improved Comprehension - Inclusion Of Product Planning Best Practices From Recent Noteworthy Cases And Studies In The Final Chapter Binding:Hardcover, HardcoverPublisher:ROUTLEDGEPublication Date:2011-05-15Weight:1.11 lbsDimensions:0.82'' H x 9.3'' L x 6.66'' WNumber of Pages:267Language:English
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Location: USA
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Book Title: Product Planning Essentials
Item Length: 6in.
Item Height: 0.9in.
Item Width: 9in.
Author: Kenneth B. Kahn
Publication Name: Product Planning Essentials
Format: Hardcover
Language: English
Publisher: Routledge
Publication Year: 2011
Type: Textbook
Item Weight: 17.6 Oz
Number of Pages: 280 Pages
