Description: Title: Profiting From Services and Solutions: What Product-Centric Firms Need to Know Author: Zeithaml, Valarie a. Publisher: Business Expert Press Binding: Paperback Pages: 132 Dimensions: 9.00h x 6.00w x 0.29d Product Weight: 0.42 lbs. Language: English ISBN: 9781606497487 Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products. Ships Fast From The USA! Authorized Dealer
Price: 24.99 USD
Location: Tennessee
End Time: 2024-12-21T22:13:01.000Z
Shipping Cost: 9.95 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Business Expert Press
Publisher: Business Expert Press
Subject: Industries / Service, Industrial Management, General
Publication Year: 2014
Number of Pages: 220 Pages
Publication Name: Profiting from Services and Solutions : What Product-Centric Firms Need to Know
Language: English
Type: Textbook
Subject Area: Business & Economics
Author: Mary Jo Bittner, Valarie A. Zeithaml, Jim Salas, Stephen W. Brown
Format: Trade Paperback
