Description: Psychophysiological Measurement and Meaning : Cognitive and Emotional Processing of Media, Hardcover by Potter, Robert F.; Bolls, Paul D., ISBN 0805862862, ISBN-13 9780805862867, Brand New, Free shipping in the US "This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects frommedia. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description.
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Book Title: Psychophysiological Measurement and Meaning : Cognitive and Emoti
Number of Pages: 286 Pages
Language: English
Publication Name: Psychophysiological Measurement and Meaning : Cognitive and Emotional Processing of Media
Publisher: Routledge
Publication Year: 2011
Item Height: 0.8 in
Subject: Communication Studies, Media Studies, Research, Physiological Psychology, Interpersonal Relations, Statistics, Research & Methodology
Item Weight: 19.2 Oz
Type: Textbook
Item Length: 9.1 in
Author: Paul Bolls, Robert F. Potter
Subject Area: Social Science, Language Arts & Disciplines, Psychology
Series: Routledge Communication Ser.
Item Width: 6.4 in
Format: Hardcover
