Description: RARE Advertising Brochure / Folder Marchand's Millinery Opening Buffalo, New York ca 1890s For offer: a very rare advertising trade card folder! Fresh from a prominent estate in Upstate NY. Never offered on the market until now. Vintage, Old, Original, Antique, NOT a Reproduction - Guaranteed !! Great piece of history. 775 Michigan Street. Names written in pencil of the family on front cover - Mrs. Marchand, Louis, Andrews and John. Also name of Blanche C Glauser on back. and and in great condition! Booklet - folds open. Measures 5 x 4 inches when closed. In good to very good condition. Please see photos. If you collect 19th century American history, Americana business card related, advertisement ad, Victorian era, etc. this is a treasure you will not see again! Genealogy research info as well. Add this to your image or paper / ephemera collection. Combine shipping on multiple bid wins! 3405 Hat-making or millinery is the design, manufacture and sale of hats and other headwear.[1] A person engaged in this trade is called a milliner or hatter. Historically, milliners made and sold a range of accessories for clothing and hairstyles.[2] In France, milliners are known as marchand(e)s de modes (fashion merchants), rather than being specifically associated with hat-making. In Britain, however, milliners were known to specialise in hats by the beginning of the Victorian period.[3] The millinery industry benefited from industrialization during the nineteenth century.[4] In 1889 in London and Paris, over 8,000 women were employed in millinery, and in 1900 in New York, some 83,000 people, mostly women, were employed in millinery. Though the improvements in technology provided benefits to milliners and the whole industry, essential skills, craftsmanship, and creativity are still required. Since hats began to be mass-manufactured and sold as ready-to-wear in department stores, the term "milliner" is usually used to describe a person who applies traditional hand-craftsmanship to design, make, sell or trim hats primarily for a mostly female clientele. Many prominent fashion designers, including Rose Bertin, Jeanne Lanvin, and Coco Chanel, began as milliners. Download a browser extension to get new features and help us improve Wikipedia No thanksGo to download This anonymous survey is conducted by the Wikimedia Foundation. Read more or check the privacy statement To stop QuickSurveys from appearing, change your preferences. Origin The term "milliner" or "Milener" originally meant someone from Milan, in northern Italy, in the early 16th century. It referred to Milanese merchants who sold fancy bonnets, gloves, jewellery and cutlery. In the 16th to 18th centuries, the meaning of "milliner" gradually changed in meaning from "a foreign merchant" to "a dealer in small articles relating to dress". Although the term originally applied to men, from 1713 "milliner" gradually came to mean a woman who makes and sells bonnets and other accessories for women.[5][6] Learning of millinery Milliners work independently based on job order specifications or their designs, observing the regulations regarding work safety, health protection, environmental protection, and ensuring quality and efficiency. They combine their uniqueness, innovation, and technical skills and use different materials and auxiliary materials. In some cases, they plan and organize their schedules in cooperation with their customers' various needs. They also collaborate with the team or the apprentice to the presentation and sale of the products.[7] The millinery industry's apprenticeship culture is commonly seen since the 18th century, while milliner was more like a stylist and created hats or bonnets to go with costumes and chose the laces, trims, and accessories to complete an ensemble piece. Millinery apprentices learned hat-making and styling, running the business, and skills to communicate with customers.[8] Nowadays, this apprenticeship is still a standard process for the students who freshly graduated from the millinery schools. Many well-known milliners experienced this stage. For example, Rose Bertin was an apprentice to a successful fashion merchant Mademoiselle Pagelle before her success. There are many renowned millinery schools located in Europe, especially in London, Paris, and Italy. During COVID-19, many millinery courses were taught virtually.[9] Special tools and materials used by milliners A wooden hat block is an intricately carved wood form shaped by skillful woodworkers. Hat blocks are the tools of the trade for milliners in creating a unique hat crown shape. Some of the hat blocks are ensembles with crown and brimmed, while some are only with crown or brim or designed for fascinators. Milliners always have an extensive collection of different hat blocks because there are specific hat sizes and custom shapes for every hat block. In the blocking process of a hat, milliners used push pins and a hammer to hold the adjustable string along the crown's collar and the brim's edge.[10] A floral-making iron is a unique iron used by milliners to create different floral petals or leaves as the ornament for hat decoration. In the past, candles were used to heat these irons with various shapes of metal in one set. Nowadays, these irons are electric. A ball-shaped metal heading is commonly used for the curve of floral pastels.[11] Milliners often use buckram, a stiff cotton (occasionally linen or horse hair) cloth with a loose weave. Millinery buckram is impregnated with a starch which allows it to be softened in water, pulled over a hat block, and left to dry into a hard shape.[12] Millinery buckram comes in many weights, including lightweight or baby buckram (often used for children's and dolls' hats),[13] single-ply buckram, and double buckram (also known as theatrical buckram or crown buckram).[14] Notable hatters and milliners This is a partial list of people who have had a significant influence on hat-making and millinery. Hatters International Hat Company, an American manufacturer credited with inventing one of America's most popular early 20th century harvest hats for field hands, farmers, and workmen. Hawley Products Company, an American manufacturer credited with inventing the tropical shaped, pressed fiber sun helmet used from World War II through the Persian Gulf War. John Cavanagh, an American hatter whose innovations included manufacturing regular, long and wide-oval fitting hats to enable customers to find better-fitting ready-to-wear hats. James Lock & Co. of London (founded 1676), is credited with the introduction of the bowler hat in 1849.[15] JJ Hat Center in New York (founded 1911) an American hat maker, which claims to be New York City's oldest hat store.[16] Teofilo Garcia, recognized as a National Living Treasure in the Philippines for pioneering the tabungaw hat, a headwear made from gourd.[17] John Batterson Stetson, credited with inventing the classic cowboy hat[18] Giuseppe Borsalino, with the famous "Borsalino" Fedora hat. Milliners Vanilla Beane was an American milliner in Washington, D.C. who served the African American community and notable civil rights activists, among others. Akio Hirata is the most influential milliner in Japan who collaborated with many famous Japanese fashion designers, including Yohji Yamamoto and Rei Kawakubo. He also created and designed hats for Japanese Empress Michiko since 1966.[19] Anna Ben-Yusuf wrote The Art of Millinery (1909), one of the first reference books on millinery technique.[20] Rose Bertin, milliner and modiste to Marie Antoinette, is often described as the world's first celebrity fashion designer.[21] Coco Chanel, creator of the fashion house Chanel, and of Chanel No.5. John Boyd was one of London's most respected milliners and is known for the famous pink tricorn hat worn by Diana, Princess of Wales.[22] Lilly Daché was a famous American milliner of the mid-20th century. Frederick Fox was an Australian born milliner noted for his designs for the British Royal family. Mildred Blount is the first African American milliner to design hats for Hollywood films "Gone with the Wind' and 'The Easter Parade.' Her clientele included Joan Crawford, Louise Beavers, Marian Anderson, Gloria Vanderbilt, and other Hollywood stars.[23] Mr. John was an American milliner considered by some to be the millinery equivalent of Dior in the 1940s and 1950s.[24] Stephen Jones of London, is considered one of the world's most radical and important milliners of the late 20th and early 21st centuries.[25] Simone Mirman was known for her designs for Elizabeth II and other members of the British Royal Family. Barbara Pauli was the leading fashion milliner and modiste in Sweden during the Gustavian era. Caroline Reboux was a renowned milliner of the 19th and early 20th centuries. David Shilling is a renowned milliner, artist and designer based in Monaco.[26] Justin Smith is a milliner creating bespoke and couture hats under the J Smith Esquire brand. Philip Treacy Irish-born milliner; first milliner for 80 years to be invited to exhibit at the Paris haute couture shows.[27] Gladys Tamez is a Mexican-American milliner notable for her work with Beyoncé, Lady Gaga, Kendall Jenner, among others. See also Draper Haberdasher Hat Works Mad hatter disease Mad as a hatter Marchandes de modes James Lock & Co. Walter Wright Hats Buffalo is a city in the U.S. state of New York and the county seat of Erie County. It lies in Western New York at the eastern end of Lake Erie, at the head of the Niagara River on the Canadian border. With a population of 278,349 according to the 2020 census, Buffalo is the second-most populous city in New York state after New York City, and the 81st-most populous city in the U.S.[10] Buffalo is the primary city of the Buffalo–Niagara Falls metropolitan area, which had an estimated population of 1.2 million in 2020, making it the 49th-largest metro area in the U.S. Before the 17th century, the region was inhabited by nomadic Paleo-Indians who were succeeded by the Neutral, Erie, and Iroquois nations. In the early 17th century, the French began to explore the region. In the 18th century, Iroquois land surrounding Buffalo Creek was ceded through the Holland Land Purchase, and a small village was established at its headwaters. In 1825, after its harbor was improved, Buffalo was selected as the terminus of the Erie Canal, which led to its incorporation in 1832. The canal stimulated its growth as the primary inland port between the Great Lakes and the Atlantic Ocean. Transshipment made Buffalo the world's largest grain port of that era. After the coming of railroads greatly reduced the canal's importance, the city became the second-largest railway hub (after Chicago). During the mid-19th century, Buffalo transitioned to manufacturing, which came to be dominated by steel production. Later, deindustrialization and the opening of the St. Lawrence Seaway saw the city's economy decline and diversify. It developed its service industries, such as health care, retail, tourism, logistics, and education, while retaining some manufacturing. In 2019, the gross domestic product of the Buffalo–Niagara Falls MSA was $53 billion (~$62.3 billion in 2023). The city's cultural landmarks include the oldest urban parks system in the United States, the Buffalo AKG Art Museum, the Buffalo History Museum, the Buffalo Philharmonic Orchestra, Shea's Performing Arts Center, the Buffalo Museum of Science, and several annual festivals. Its educational institutions include the University at Buffalo, Buffalo State University, Canisius University, and D'Youville University. Buffalo is also known for its winter weather, Buffalo wings, and three major-league sports teams: the National Football League's Buffalo Bills, the National Hockey League's Buffalo Sabres and the National Lacrosse League's Buffalo Bandits.
Price: 85 USD
Location: Rochester, New York
End Time: 2025-02-07T16:13:03.000Z
Shipping Cost: 4.45 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Type of Advertising: Trade Card
Color: Multi-color
Date of Creation: 1890
Country/Region of Manufacture: United States
Modified Item: No